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Tommy Hilfiger’s Latest Tommy Jeans Collection Is Inspired by NYC’s Retro Hip-Hop Styles

NYC was the centre of the universe in the '90s. Fashion and music collided in a culture that still offers potent inspiration today.

For many, the ‘90s represents the birth of a broader movement: oversized fits, wide legs, and an iconoclastic take on prep heritage that came together as hip-hop became a global phenomenon. NYC was the centre of the universe. Fashion and music collided in a culture that still offers potent inspiration today.

Enter Tommy Jeans. The seminal brand has unleashed a 45-piece collection of progressive denim styles and essential pieces. Drawing inspiration from its legendary ties to hip-hop and iconic streetwear, Tommy has added unexpected design twists to make a bold New York-style statement that translates perfectly to the streets of Sydney, Melbourne, or wherever you find yourself. This collection is stacked with striped tees, skate-inspired shorts and tops, shiny bombers, pullovers, and a must-have windbreaker that will be perfect as Australia enters the cooler months.

The Aiden jeans boast an oversized fit and drop crotch, giving you a timeless and relaxed look that perfectly captures the essence of ’90s NYC through a contemporary lens. Meanwhile, the Daisy cut sits low on the hips with a wide leg, putting a modern spin on Tommy Jeans’ rich prep heritage.

Of course, the ‘90s have been undergoing a major resurgence in pop culture and fashion of late. But with Tommy Jeans’ authentic heritage in this space, the collection comes off as more than a nostalgia play — instead offering a well-played homage to a classic era that’s all about blending the best of the ‘90s with the insight of 2023. Look to the new range to mix these decades together, merging the fashion worlds of Australia and New York with a few key pieces from Tommy Jeans.

To capture the essence of this collection, Tommy Hilfiger teamed up with photographer Sam Wong to showcase streetwear in the most unique way possible. Explore New York-inspired locations across Sydney, where the campaign comes to life.

Head over to the official Tommy Hilfiger website or visit select Tommy Jeans stores to get your hands on the entire Denim Progressed collection.

Additionally, you can take a look at the behind-the-scenes action here. Join the TOMMY JEANS community by following @TommyJeans and staying tuned to the #TommyJeans social channels. Experience a collision of music, streetwear, and culture like never before.

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