She Built a Following as Taylor Swift’s Doppelgänger. Then the Swifties Came After Her
Ashley Leechin has built a platform of 1.1 million followers — and despite the hate she gets online, she says she's just another stan
Take a Walk on The Weird Side: Niche Influencers Taking Over the Internet
Posted in: Culture Features“It seems like niche content emanates the strongest these days”
Ready to Eat for Free? Find Your Own Food
Posted in: Culture FeaturesAlexis Nelson, a.k.a. the Black Forager, cooks delicious meals with the ingredients she finds outside — and so can you
It Started as a College Project. Now It’s the Music Industry’s Hottest Recommendation Tool
Posted in: Music FeaturesDiscz recommends songs based on past listening preferences and plays TikTok-sized 15-second snippets of each. Its interactive component, though, has made it one of the most popular new apps
The Latest TikTok Saga So Dark and Upsetting We Can’t Look Away
Posted in: Culture NewsA messy breakup between two minor social media stars set off a flurry of investigation and theorizing — the latest example of TikTokers trying to find true crime in everyday life
TikTok Already Helps Artists Go Viral. Now It’s Helping Them Build Careers
Posted in: Music NewsArtists like Muni Long are using this new marketing and distribution platform to harness “the expertise and power of TikTok”
It Took Him 15 Minutes to Make a Hit — and Seven Months to Reclaim It
Posted in: Music FeaturesRapper G. Moore didn’t own the rights to the beat that became the unexpected hit “Dash.” The legal wrangling to get it back is becoming increasingly common for rising stars
The Internet Uproar Around West Elm Caleb Is Out of Control
Posted in: Culture NewsOne man has become persona non grata on TikTok for allegedly ghosting half the dating populace of New York — but the backlash speaks volumes about the lives of the Very Online
‘Don’t Sell Your Sh-t Away’: Why a New Crop of Viral Acts Is Shunning Major Labels
Posted in: Music FeaturesGuitarist Will Paquin and other rising stars are realising that the old music industry may not have much to offer them. Could a more artist-friendly model be emerging?
Your 2022 Resolution: Stop Falling for Made-Up TikTok Moral Panics
Posted in: Culture FeaturesThe penny challenge? National Rape Day? Online urban legends are usually hoaxes — so why do we believe them?
