PRINS has teamed up with Jujulipps for new single “Subliminal”.
The song arrives during a busy period for PRINS, who is currently between Aotearoa New Zealand and Los Angeles, spending time in both places writing with international producers and developing her global pop reputation. Earlier this year she played Homegrown in Wellington, while also appearing at major local shows that continued to grow her profile.
Rolling Stone AU/NZ has previously described PRINS as an artist with “a fierce electronic edge” with a strong visual world and a clear sense of identity. That same energy drives “Subliminal”, which leans into heavier emotion and tighter production.
PRINS posted to Instagram announcing the collaboration with Jujulipps.
“Wanted to celebrate NZ Music Month by joining forces with another powerhouse woman in the industry,” PRINS said. “Have always loved Jujulipps’ energy and edge, so this one felt like a natural fit.”
Love Music?
Get your daily dose of everything happening in Australian/New Zealand music and globally.
View this post on Instagram
Jujulipps brings a different but connected force to the song.
In 2023, Rolling Stone AU/NZ described the Tāmaki Makaurau Auckland rapper as having “briskly confident lyrics with a feverish flow.” Her work draws from hip-hop, Afrobeat, and Amapiano, influenced by her South African roots.
In other PRINS news, she’s stepping into a major new touring cycle.
She announced this week that her world tour will take her to the US, Europe, Australia, as well as her home country later this year. The run includes shows in Frankfurt, Hamburg, Vienna and London, before PRINS returns home for dates in Ōtautahi Christchurch, Te Whanganui-a-Tara Wellington, and Auckland.
“To me this means great things are built in motion, and you don’t have to be perfect to start. A brand new show built on energy, instinct and momentum,” PRINS said in an Instagram post announcing the tour.
She also recently released her new EP Heaven or Hell, which made it to No. 7 on the Top 20 Aotearoa Albums chart.
PRINS has described this next era as a shift in sound and focus, with new material leaning into darker emotional themes while maintaining her usual high-energy pop production.
PRINS’ “Subliminal” (ft. Jujulipps) is out now. Ticket information for PRINS’ world tour is available via her official website.
