For the entirety of November, TikTok has partnered with Aus Music Month to promote the very best of Australian music. A dedicated in-app hub will be the focal point for discovering both emerging and chart-topping artists, with several special TikTok Live shows also lined up. With TikTok growing as a vital connecting tool for music recently, particularly following the alienating circumstances of the COVID-19 pandemic, it’s fitting that the platform is continuing to support Australian music in its biggest month.
Friday, November 19th marked the fashionable music-lover’s favourite day of the year, with Ausmusic T-Shirt Day rolling around once again to raise awareness and funds for a good cause.
For the uninitiated, Ausmusic T-Shirt Day is an initiative spearheaded by Support Act to not only shine a spotlight on the fantastic local bands that make this country great, but to help raise much-needed funds for the organisation itself. Having existed for many years now, Support Act exists to be the hand on the shoulder that the local industry needs when it experiences tough times.
Following the past two years which have seen the Australian music scene brought to its knees, it’s hardly any surprise that there’s been so much focus put upon Support Act recently, with this edition of Ausmusic T-Shirt Day arguably being one if its most important to date.
While music-lovers have been sharing their fashion choices, favourite artists, and charitable acts on social media, one platform which has put their support behind the annual unofficial musical holiday is TikTok, where fans and artists alike have been coming together to further the reach of Ausmusic T-Shirt Day.
Of course, it’s no surprise, really, with TikTok having thrown their support behind Ausmusic Month wholeheartedly. In fact, the platform has even been hosting a number of livestreams from big-name artists this month.
Given that national lockdowns deprived fans of in-person music experiences, many artists took to TikTok to continue connecting with fans. It’s fitting then, that the entertainment platform has continued to support Australian music with this initiative.
These streams have been going live on TikTok through a dedicated Ausmusic Month hub that will be available throughout all of November. The Hub also includes hashtags, filters and a fundraising event to help raise money for Support Act.
So far, we’ve seen the likes of RÜFÜS DU SOL (@rufusdusol), Inoxia (@inoxiasounds), and DMA’S (@dmasmusic) share livestreams. Meanwhile, the likes of Lime Cordiale (@limecordiale) and Carla Wehbe (@carlawehbe) all got involved as part of an Ausmusic T-Shirt Day livestream on November 19th.
Needless to say, it’s been an impressive round-up of artists who have been showing their support for Ausmusic T-Shirt Day via social media, and as such, it felt a little appropriate to collect some of the best posts out there to honour the hard work that’s been put into support such a worthy cause at such a necessary time.
For more information about Ausmusic T-Shirt Day, Support Act, or TikTok’s Aumusic Month Hub, check out their respective websites.
Murray Cook (The Wiggles, The Soul Movers)
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Alex Lahey
@alex.laheyWhere the hell is yours? #AusmusicTShirtDay #ausmusicmonth #ausmusic #japanesewallpaper @Gab Strum♬ Imaginary Friends – Japanese Wallpaper
Bridget Hustwaite (triple j)
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Cham Of Finches
@charmoffinchesband#ausmusictshirtday #ausmusictshirt #bandtshirts #bandtshirt #ausmusic #australianmusic #ausmusictshirtday2021 @support_act #supportact #fyp #foryou♬ Can’t Get You out of My Head – Kylie Minogue
D’Arcy Spiller
@darcyspillerAus music Tshirt day – NOV 19th! Get on it! #ausmusic #ausmusictshirtday #musiciansoftiktok #artistsoftiktok #fyp #donate♬ original sound – D’Arcy Spiller
Gordi
@gordi_psa#ausmusictshirtday #ausmusicmonth#voiceeffects♬ original sound – Gordi Music
Benjamin Law
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Stephen Cummings (The Sports)
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Paul Dempsey (Something for Kate)
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Jen Cloher
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Hamish Rosser (Wolfmother)
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Stephanie Ashworth (Something for Kate)
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Zan Rowe (Double J)
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Lucy Smith (triple j)
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Clint Hyndman (Something for Kate)
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The Rions
@therionsbandIt’s Australian Music T-shirt Day! Grab ya aussie merch and spread the love like Mr Merch Merchant #ausmusictshirtday @limecordiale @SKEGSS♬ original sound – The Rions
Michael Rowland (ABC News Breakfast)
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