
Pete Townshend Sells Name, Image, and Music Rights in New Deal: Reports
The Who’s Pete Townshend has reportedly reached a deal with Primary Wave that will focus on his rocker’s name, image and likeness

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The Who’s Pete Townshend has reportedly reached a deal with Primary Wave that will focus on his rocker’s name, image and likeness

According to Primary Wave's founder and CEO Larry Mestel, it’s only a matter of time before INXS get inducted into the Rock and Roll Hall of Fame

Britney Spears has sold the rights to her music catalog to Primary Wave, though specific terms of the deal, including the price, are still unknown

Deal includes publishing, recordings, and merchandise

Estates of Layne Staley and Mike Starr sell stakes

Primary Wave has bought Brown’s music assets, including publishing, master income stream, and name and likeness rights

Interpolation-loving artists like Olivia Rodrigo, Ava Max, and Doja Cat are leading a radical shift in the way the music industry thinks about catalog usage. How far can the trend go?