The Rubens have just unleashed their latest single, and now they’re calling on fans to be involved in the creation of their latest music video.
Released earlier today, “Heavy Weather” follows on from their most recent single, “Live in Life”, and features the same exuberant approach to music-making that has been winning the band fans for quite some now.
Mixing smooth vocals with uplifting instrumentation, the track focuses on empowerment, and is the latest taster from their forthcoming fourth album.
Having recently been in the final stages of their new record, The Rubens had planned on taking a break before the start of their now-postponed Australian tour. However, with a global pandemic changing things around, they didn’t want to leave fans hanging for new music.
“Like most people, the pandemic has affected us on many levels,” the group explained in a statement. “We’ve postponed our 27-date tour, which we’ll hopefully have news for fans on this soon. Re-routing these many dates has been a challenge.
“On the recording front, we were meant to deliver our new record right now for a release later this year. We were SO bloody close to finishing but for obvious reasons we can’t all get in the studio right now, so that’s been pushed back to 2021. But we thought f^&k it, if we can’t tour or record let’s release a new single regardless!”
“We wrote ‘Heavy Weather’ at the end of 2019,” they added of the new track. “The song is about the inner dialogue you have with yourself when you’re going through something heavy/challenging.
“This song has nothing to do with Covid-19 but I guess more than ever people are going through some very hard times now. So on one hand it’s a bit scary to know the themes relate but what we really want is that pandemic or no pandemic, if you’re going through a tough period, maybe this song can help you through that process and let you know you’re not alone.”
Though it’s now up in the air as to when fans will get their hands on the new album, The Rubens’ plans to record a film clip for the new track have also been affected. To combat this, they’re now inviting fans to be involved, appearing in the new video while in isolation.
“We literally had some video treatments for the song by some dope directors, but all of them couldn’t do it because of the COVID-19 restrictions, so we’ve had to rethink the approach,” they explained. “Given the set back with our tour, we wanted to acknowledge our fans somehow.
“We thought the best way to do that was to invite them to be in a clip. So we’re asking fans around the world to send in videos of them doing anything they’re doing right now and our good mate Russ is going to do his creative thing and make a boss video with all these videos!”
Fans who are interested in appearing in the clip are advised to head along to a newly-launched information site for more details regarding what’s involved.
— The Rubens (@therubensmusic) April 21, 2020