Taylor Swift has announced her 12th studio album, The Life of a Showgirl, just hours after a mysterious countdown on her website ended.
Known for her precise moves, Swift sparked fan speculation with the countdown set to expire at 12:12 a.m. ET on the 12th, exactly when she revealed the album title during a surprise appearance on Travis Kelce’s podcast, New Heights.
At the time of writing, the release date and tracklist remain unknown.
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The announcement follows Kelce’s Instagram confirmation that Swift would join him and his brother Jason on the podcast, with fans guessing her appearance after a silhouette teaser.
Alongside the news, Swift opened US pre-orders for a Life of a Showgirl Portofino Orange Glitter Vinyl. The translucent orange vinyl with gold glitter is limited to four per customer and will ship before October 13, 2025—though this is not the official album release date. Album artwork will be revealed later. Each vinyl copy may vary slightly due to custom manufacturing.
The Life of a Showgirl will follow Swift’s previous album, 2024’s The Tortured Poets Department. That record was followed by The Tortured Poets Department: The Anthology, which dropped a mere few hours after the original was release.
The release of new music coincided with the final legs of the pop superstar’s historic ‘Eras Tour’, making the past two years incredibly momentous for Swifties across the world.
Swift continues to be unstoppable. Earlier this year, she celebrated a major feat when she bought back the master recordings for her first six albums and finally gained control of her entire music catalog. “All of the music I’ve ever made now belongs to me,” the singer wrote in a letter on her website at the time. The news was especially monumental given the six year battle over her masters, which led her to launch her highly successful re-recording endeavor and release Taylor’s Versions of Fearless, Red, Speak Now, and 1989.
“To say this is my greatest dream come true is actually being pretty reserved about it,” she said at the time. “All I’ve ever wanted was the opportunity to work hard enough to be able to one day purchase my music outright with no strings attached, no partnership, with full autonomy. I will be forever grateful to everyone at Shamrock Capital for being the first people to ever offer this to me. … My first tattoo just might be a huge shamrock in the middle of my forehead.”
