Their gig, recorded inside the HoMie flagship store in Fitzroy, is a reintroduction to performing in Australia for the multi-instrumentalist, singer and songwriter ahead of their wider Australian tour in October.
This is just the beginning of store sessions. Soon to follow will be recorded gigs from Bad//Dreems and local band Big Words, releasing in three-week intervals. It’s a bold initiative for HoMie, with their store presented as part performance venue, part streetwear store and part creative launchpad — all for an excellent cause.
It’s a cause that resonates deeply with the participating artists. Sultana said: “I’ve been following HoMie’s journey for a while now and I really love what they stand for, so getting to be involved from a music standpoint makes perfect sense. These store sessions are a really cool concept and I’m happy to be a part of it”
Alex Cameron of Bad//Dreems added: “We’ve been admirers of the work Homie have been doing for some time and are super excited to come in and play!”
HoMie Co-Founder Marcus Crook plans for Store Sessions to become a regular event, with the store becoming a touring venue for artists in Australia.
Addressing the vision for the initiative, he said “Store Sessions is about creating a space where artists from emerging talent to global names, can get creative and connect with people in a different way.
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“It’s live, it’s stripped back, and it’s all tied back to our mission at HoMie. Every session supports the work we do at HoMie and brings our community closer through music.”