Just one day on from the release of her latest single, “Passion”, Australian artist Gretta Ray has offered up the video to her powerful new track.
Released on Tuesday, “Passion” serves as the second release from the 2016 triple j Unearthed High winner in as many months, having shared the Japanese Wallpaper collaboration “Better” last month.
Another example of Ray’s exceptional songwriting, the tune is a musical step forward for the acclaimed artist, with a driving sense of rhythm and sensuality combining to create what she describes as “a different kind of song”.
“Conceptually it’s not narrative-driven like a lot of my other songs,” she explains. “‘Passion’ is essentially a love song, but people have heard romantic music from me before. I feel like this is definitely turned up a notch.”
“I think Passion is a good way of indicating that there is a different sound around the corner,” she adds. “We’ve made a pop record, but in a way that’s unique and authentic to me. It’s been a really fun challenge for me as a writer. It’s been a time of experimentation and new experiences. I think we’ve definitely gone deeper.”
Working with co-writer Kyran Daniel (G Flip) and producer Robby De Sa (MAY-A, The Veronicas, Busby Marou), Ray has undoubtedly realised new creative goals by way of her team, which includes Kyle Caulfield, the director of the recently-released video accompaniment to the song.
“It’s everything I’ve wanted to do in a video since I was nine years old,” Ray explains. ” It was shot at the Labassa mansion in Melbourne; everything’s antique and precious, a lot of the furniture is draped in sheets which makes the perfect look for the video.
“I’m really excited that this is the first thing people are going to see because it alludes to all that’s to come”
While it remains to be seen what’s in store for Gretta Ray in coming months, her recent signing to EMI indicates that big moves are being made, with plenty of new music set to arrive in the future.
Gretta Ray’s “Passion” is out now, with the official video now available on YouTube.