As Flower Face (that is, the musical moniker of Canadian musician Ruby McKinnon) gears up to release her forthcoming full-length, she’s given fans another taste of what to expect by way of “Cornflower Blue”.
The follow-up to this year’s “Kaleidoscope”, Flower Face has spent numerous years as a prolific musician. Despite only being 23, McKinnon has played music since the age of five, having begun creating her own music since 14. This early adoption of the arts has resulted in a number of releases over the years, including her debut album, Fever Dreams, back in 2017.
Inspired by the DIY aesthetic and tracks that speak directly to the soul, new single “Cornflower Blue” feels like a culmination of these influences, with its luscious production and dreamy, delicate instrumentation turning it into a meditative piece of dream-pop.
“‘Cornflower Blue’ is about loving, or being loved, to the point of exhaustion; when it becomes a consuming obsession rather than a pure, comfortable love,” McKinnon says of the slow-burning track, which comes paired with a nostalgia-laced video directed by Mathew Pimental.
Speaking to AltPress about its conception, McKinnon explains that the video was the first one not made by herself, and saw herself working with Pimental after discovering his work on Instagram. Though ideas flowed thick and fast, it took them a while to collaborate due to international border closures as a result of the COVID-19 pandemic.
“Finally, I was able to fly across the border to the U.S. to film the video,” McKinnon explained. “It was a really collaborative effort, but Matthew brought so much to the table. We are actually shooting another video together soon. This video is an example of a time where I let go of a bit of creative control, and it turned out well.”
With the new single serving as her first signing to Nettwerk Records, Flower Face is set to unveil her forthcoming album in the near future, with details set to follow soon.
Flower Face’s “Cornflower Blue” is out now.