ARIA Award-winning artist Ruel has again proven himself to be one of the most innovative young artists on the scene, launching his own 24-hour television network, RuelVision.
Launched today, RuelVision is an ambitious, yet forward-thinking achievement in the 17-year-old’s career. Set in an alternate universe, RuelVision is a non-stop run of variety shows featuring Ruel. Working alongside creative director Grey Ghost (Jeremy Koren), Joel Chamaa, Nick Rieve, Sylvie van Dijk, Nate Flagrant, and Matt Wallace, the team curated over 70 pieces of content to make up the largest content-driven artist campaign of 2020.
A free livestream which runs 24 hours a day, RuelVision is described as perfect isolation viewing, with programs that suit all tastes, including music, exercise, ASMR, news, drama, karaoke versions of Ruel’s new and back catalogue, trivia, cooking programs, painting demonstrations, and much more.
While more programs are set to be added to RuelVision in the future, an eclectic range of first-drop programs are already available, including Gone Fishin’, which sees Ruel describing the day in the life of a goldfish, I Like to Watch, where Ruel discusses fanart, and As Long as You ASMR, which sees the artist whispering the sweet sounds of Pitbull into the listener’s ear.
The launch of RuelVision comes just over a month out from the release of his forthcoming third EP, Bright Lights, Red Eyes. Set for release on October 23rd, the EP arrives just days before Ruel’s 18th birthday, and follows on from his Free Time EP, which peaked at number three on the ARIA charts in 2019.
Fans who pre-order the new EP also receive access to RuelVision On-Demand, which allows viewers to choose their programming, and receive access to behind-the-scenes footage.