Beck portrays a young Paul McCartney via deepfake technology in the music video for “Find My Way,” the two artists’ collaborative song from the McCartney remix album McCartney III Imagined.
The clip was directed by Andrew Donoho, choreographed by Phil Tayag, and co-produced by Hyperreal Digital, a company that “specializes in the creation of hyper-realistic digital avatars.”
“The technology to de-age talent and have them perform in creative environments like this is now fully realized, even with one of the most recognized faces in the world,” Hyperreal’s CEO Remington Scott said in a statement.
The video shows the de-aged McCartney emerging from a hotel room, dancing in the hallway, and being whisked away to different dream-like environments. At the end of the clip, the fake Macca pulls off his “mask” to reveal that he was Beck the whole time.
McCartney and Beck’s version of “Find My Way” appeared on McCartney III Imagined, the remix album for McCartney’s December 2020 LP McCartney III. The full remix collection was released to streaming in April and will be available on vinyl Friday, July 23rd. Other remixes feature Phoebe Bridgers, St. Vincent, Khruangbin, Blood Orange, Damon Albarn, Josh Homme, Anderson .Paak, Idris Elba, and more.
From Rolling Stone US
