NSW live music venues are getting boosted from Spotify.
Announced today, Sydney will join New York, London, and Paris as one of the first cities to benefit from the new Spotify ‘Venue Pages’ feature, which is the direct result of discussions between the Minns Labor Government and Spotify AUNZ.
‘Venue Pages’ will give NSW live music venues their own home on the streaming platform. Venues will be able to list their gigs to make it easier for fans to go from streaming their favourite artists to buying tickets and seeing them live.
Notable features include dedicated pages for venues where users can search and save gig guides, show details, and new announcements; direct link from Spotify venue listings to official ticketing partners to securely purchase tickets; marketing campaigns and education sessions for NSW venues in the weeks to come.
The NSW Government will continue to work with Spotify AUNZ on the rollout and will also support local venues with training to maximise their engagement with this new feature.
Minister for Music and the Night-time Economy John Graham said: “We applaud Spotify for bringing Venue Pages to Australia and expect it to drive more local listeners to local gigs, which is great news.
“We’ve been working with Spotify, discussing ways they can use their immense global power to boost our local music scene. Streaming has sometimes hurt the local music scene, but this is a turning point where Spotify is increasing its support for it.
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“Our local live music scene is the talent factory for the future of NSW music, but local gigs and venues have been under cost and demand pressures. This boost from Spotify is extremely welcome and dovetails perfectly with all the other support we’re delivering.
“Spotify helps Australian artists reach overseas audiences, but local audiences have increasingly been drawn to overseas artists. This initiative helps swing more of the benefits of Spotify to local artists and venues, which is much welcomed.”
Alicia Sbrugnera, Head of Music at Spotify AUNZ, said:
“Venues are the foundation of a thriving local music scene, so giving venues a home on Spotify means helping fans to go from streaming their favourite artists to seeing them live.
“In the Australian rollout of Venue Pages, we’re excited to work closely with the NSW Government and the Minister for Music and Night-time Economy, John Graham, to support venues, artists, and Australian music.”
