Keli Holiday, the solo moniker of Peking Duk’s Adam Hyde, has dropped the highly anticipated music video for his latest single, “Online Jesus.”
Filmed over two days in Melbourne, the video features an all-star cast, including Hyde’s real-life girlfriend, Abbie Chatfield, and beloved Australian actor Stephen Curry of The Castle fame. With a surreal, satirical twist on influencer culture, the video is shaping up to be one of the most talked-about releases of the year.
Directed by Ryan Sauer and Kyra Agathos, the “Online Jesus” music video presents a biting commentary on the performative nature of social media and influencer marketing. The video stars Hyde and Chatfield as exaggerated influencer hosts, broadcasting their larger-than-life personas as they try to sell an impossible ideal.
As Hyde explains, the concept is a parody of the televangelist-style rhetoric seen in modern influencers: “You see influencers every day just trying to sell you a product, promising it will make you hot or want to be wanted… Even though it’s all built upon bullshit.” With its absurd take on this cultural phenomenon, the video dives into the heart of the “Online Jesus” ethos, poking fun at how influence is wielded online.
Working with Chatfield for the first time on a project of this scale was an exciting experience for Hyde, who revealed that the couple’s chemistry off-camera made the shoot even more fun. “We were just making out in between takes, touching each other up behind set like high school kids at work,” Hyde laughs. The dynamic between the two certainly adds a personal touch to the chaotic and visually engaging storyline.
While Hyde is no stranger to big productions — he recently filmed a video in Bangkok for another track— he noted that “Online Jesus” was a much more elaborate affair, complete with a talented ensemble cast that includes poet Darby Hudson and Hyde’s collaborator Alex Cameron. “It was a full production,” Hyde said, describing the energy on set as both intense and rewarding. “It’s clown town. It’s so absurd and ridiculous,” he added.
Looking ahead, Hyde hinted that this won’t be the last time fans see him collaborate with Chatfield. “We’re just getting started,” he teased. The couple, who share a passion for creative projects and a similar sense of humour, have been bouncing around ideas for future endeavours. “She’s always writing ideas, and I’ve always wanted to write some script stuff too. I know this is just the beginning for sure,” Hyde said, leaving the door open for more exciting collaborations.
With its sharp satire, vibrant visuals, and standout performances from Chatfield and Curry, “Online Jesus” is more than just a music video — it’s a bold artistic statement that takes aim at the absurdities of online culture.
Keli Holiday’s “Online Jesus” (ft. Alex Cameron) is out now.
