The first three acts on the debut Australian lineup for the K-Pop festival, 안녕, Melbourne (“Hello”, Melbourne), have been revealed.
On Friday, organisers confirmed South Korean boy bands, Enhypen and Treasure, as well as Seoul born singer-songwriter, Taemin.
Tickets for the debut event, taking place on Saturday, March 14th, at Melbourne’s Flemington Racecourse, go on sale from midday on Tuesday, December 16th. Click here for more details.
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Asian global concert promoter Applewood, which has worked with the likes of Blackpink and Seventeen, has partnered with Untitled Group to bring the landmark event to life.
The promoter was established in 2012 and has since produced more than 120 shows, attracting over 750,000 attendees across 18 countries. Their portfolio includes some of the most high-profile achievements in contemporary K-pop and Asian entertainment, such as Blackpink’s 2019 world tour, which achieved record-breaking success in Bangkok with six sold-out arena shows.
The appetite for K-pop has certainly hit Australia. Having grown dramatically over the past decade, K-pop has evolved from a niche interest into a major force in youth culture. Groups like BTS, Stray Kids, and TWICE consistently draw huge streaming numbers locally, while arena-level tours regularly sell out within minutes.
According to Live Nation, ticket sales (over 50,000 sold across Sydney and Melbourne) for TWICE’s recent Australian tour soared past all previous benchmarks for K-pop acts in the region, underscoring just how powerful their connection is with their Australian fanbase.
In an Australian exclusive, group member Jihyo told Rolling Stone AU/NZ: “I hope our Australian fans can truly feel how grateful we are for their love and support. Over the past ten years, we’ve been deeply moved by ONCEs who have supported us from far away, and through this tour, we want them to feel just how thankful we are.”
