Who would have thought G Flip’s “Bed on Fire” would become the breakout anthem of one of the internet’s biggest TV obsessions? Certainly not G Flip themself.
Thanks to the runaway success of Prime Video’s Off Campus (which has just revealed its plans for Season 2), the Australian artist is experiencing a fresh global wave of attention – and they admit they’ve been truly stunned by the scale of it.
“Yeah, it was so surprising,” G Flip told Rolling Stone AU/NZ in a new interview. “I’ve never had this much of a boom in my career so far. The graphs are off the charts.”
The placement has helped propel “Bed on Fire” to new audiences worldwide, as fans of the hit series continue flooding TikTok and streaming platforms with edits, reactions, and rewatches tied to the song.
“I just woke up on a normal Tuesday or whatever, and I didn’t know any of this was going to happen,” they said. “When I got the email about the sync, I didn’t know what Off Campus was.”
While soundtrack placements have long helped launch emerging artists, G Flip’s situation feels different. Already a household name in Australia thanks to years of touring, triple j support, and acclaimed releases, the artist said the show has introduced them to entirely new audiences internationally.
“I feel like my career – I’m still a fresh artist for a lot of people in America and Canada and Asia and the UK and Europe,” they explained. “I guess people in Australia know me from making music in my bedroom and coming up from triple j Unearthed, so they know more of my story. Whereas everyone over here discovering me has just discovered me from Off Campus and now they’re finding my discography.”
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G Flip pointed out that television syncs are increasingly reshaping the life cycles of songs and artists alike, regardless of when the music was originally released. “We’re having songs by Kate Bush on Stranger Things becoming a huge hit when it came out in the ’80s,” they said. “The format of being a fresh artist and having a sync doesn’t matter anymore.”
They also noted that Off Campus has revived older tracks alongside newer releases. “The other songs charting from Off Campus are like ‘Cherry Pie’ and ‘The Bitch Is Back’,” G Flip continued. “No one can predict these days what is going to just go insane.”
@gflipmusic I can’t wait for the energy next time I perform this song ✨ thanks for all the lovely messages about how this song boosts your mood #offcampus #garrettgraham #concertvibes #musictherapy #aura ♬ Bed on Fire – G Flip
Part of the phenomenon, they believe, comes down to the fandom’s obsession with revisiting the series. “People aren’t just finishing it – people are going back and watching the whole thing a second, third, fourth time,” they laughed.
The placement has also changed the way G Flip now hears “Bed on Fire” themself. “Now every time I play it live, I’m going to be thinking of Garrett’s abs,” they joked, adding that the song, once simply a fan favourite in their live set, may now become something even bigger.
“I never thought it was the loudest song in the set. It wasn’t an encore song, but now I’m like, ‘Alright, we gotta change up the setlist. This is maybe now my biggest song.’”
The artist also praised the strong Australian representation throughout the Off Campus soundtrack, which features acts including The Kid LAROI and AC/DC.
“We have so much good music and good artists that come out of Aus,” they said. “When shows put you in sync and then you get numbers outside of Australia, it really can help transform your career.
“I’ve been trying to reply to every single person that’s used my sound. The volume of everything has been really like, wow. A lot of people from countries that I never thought would ever hear my music – it’s just so cool.”
For those keen to catch G Flip sing the now iconic song live – you’re in luck. They’ll be supporting Robbie Williams on his upcoming Australian and New Zealand tour, following their sold-out Dream Ride tour in March.
