In a marketing move that fused music fandom with a healthy dose of chaos, Aussie superstar Dom Dolla sent Sydney into a frenzy today, stashing golden tickets to his upcoming Allianz Stadium show inside random copies of Rolling Stone AU/NZ magazine.
The DJ, producer and current Rolling Stone AU/NZ cover star announced the drop via a series of Instagram Stories, turning an ordinary Friday into a full-blown city-wide treasure hunt.
The premise was simple: hidden inside select issues of Rolling Stone AU/NZ were golden tickets granting entry to one of Dom’s biggest shows to date. With a hand-marked map and vague location clues posted to his Instagram, fans were encouraged to follow the trail and locate the winning magazines.
The tickets, each granting access to Dom’s highly anticipated Sydney stadium set, were discovered and claimed within hours. Fans flooded the comments on Rolling Stone AU/NZ’s Instagram to share their excitement. One wrote, “Bagged one! 🔑🎟️ Erskineville Newsagents & Tobacconist you will ALWAYS BE FAMOUS,” while another flexed, “Got the Circular Quay one thanks team 🤩🤩.” Even those who missed out joined the frenzy, with one fan lamenting, “Dammit I already got my copy and no dice! 😢.”
The golden ticket stunt is just the latest highlight in what’s already shaping up to be a massive year for the Melbourne-born artist. In October, Dom Dolla will headline Sydney’s Allianz Stadium — a milestone show that underscores his meteoric rise from club residencies to the international stage. Best known for tracks like “Take It,” “Saving Up,” and his chart-topping remix of Rufus Du Sol’s “Alive,” Dom has become a staple on festival lineups from Coachella to Tomorrowland, while still holding space as a crowd favourite back home.
This latest move also ties perfectly into Dom’s current spot on the cover of Rolling Stone AU/NZ. In his feature story, he reflects on the grind of touring, the euphoria of homegrown success, and the creative risks that have defined his career. Dom also spoke candidly about Australia’s lingering tall poppy syndrome, saying, “You have act and behave and communicate with a certain level of humility. Funnily enough, that’s the thing that Americans say to me is their favourite thing about Australian artists – the humility and the kindness and open-mindedness that they approach you with.”
The ticket drop felt like an extension of that story — a tangible moment of fan engagement that speaks directly to his DIY ethos and cheeky, community-driven spirit. As Dom put it in the cover feature, “RÜFÜS DU SOL is so committed. FISHER is so committed. Australia being at the forefront of dance music and dance culture, globally, I think is a reflection of how small our population is. Because we have such a small population, from a taste perspective, trends move really, really fast.”
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Allianz Stadium will mark Dom’s biggest Australian headline show to date, following a series of sold-out sets around the country and major performances at international festivals. While the golden tickets may be long gone, the buzz they generated has only added to the hype surrounding what’s likely to be one of 2025’s most talked-about live shows.
In the age of algorithmic hype and digital fatigue, Dom Dolla reminded everyone why the tangible still matters — especially when it comes wrapped in a Rolling Stone cover and tucked between magazine pages on a Friday afternoon.
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