Arnhem Land rapper Baker Boy had become the new voice of environmental conservatism in the Northern Territory, joining the NT’s Power and Water Corporation’s “That’s My Water!” campaign.
The video seres, which went live last week, sees Baker Boy noting how he grew up in Millingimbi and Maningrida before getting down to the important facts, which includes teaching students where water comes from, and the importance of water to Indigenous culture.
Encouraging students to conserve water by thinking about their actions within the community, Baker Boy’s appearance is introduced by his track “Marryuna”.
“Baker Boy is a great role model and we hope having him as the face of our program will encourage young people to save water where they can,” explained Jethro Laidlaw, Water Demand Manager at Power and Water.
“We want the next generation to understand where their water comes from, and the very important role they have in making sure water continues to flow from the taps,” he continued.
“In remote communities, preserving water helps allow people to continue to live on country, and in the major centres, it’s important we all start to value tap water more.”
In his own statement, Baker Boy expressed his pride in being part of a campaign such as this.
“I hope these videos can inspire the kids to take control of their environment,” he explained.
“We can’t live on country without water and we need our next gen to learn how to take care of it and not waste it. Learning where water comes from and how the whole water process works empowers our youth with knowledge!”
As the campaign’s website explains, two different versions of the program have been launched, with one targeting students who live in remote communities, while the other is for those in larger towns, such as Darwin.
Of course, this isn’t the first time the Northern Territory have recruited exceptional talent to achieve a memorable and effective advertisement campaign, with One Disease and Skinnyfish Music creating a series of social distancing awareness videos which have since gone viral.
In related news, Baker Boy most recently released “Move” as his latest single in late March, with the track’s music video arriving earlier this month.