Bad Bunny‘s streaming gains are already end zone worthy. Following his performance at the 2026 Super Bowl, the Puerto Rican star saw a significant spike in Spotify streams, with a 470 percent increase in the U.S. and 210 percent increase in global streams. As of Monday morning, Bad Bunny was also occupying the top 6 spots of Spotify’s U.S. Daily Top Songs Chart.
The streaming surge comes after Bad Bunny delivered a historic Super Bowl halftime headlining show full of hits and references to Latino culture. During his electrifying performance, Bad Bunny brought out Ricky Martin and Lady Gaga. For his part, Martin is also experiencing a significant spike at 145 percent in the U.S.
Last year, Kendrick Lamar also saw a major surge of streams following his Super Bowl halftime show performance. Comparatively, the rapper experienced a 175 percent overall but his smash hit “Not Like Us” witnessed a 430 percent increase after the big game.
Bad Bunny ripped through his decorated catalogue, featuring songs like 2020’s “Yo Perreo Sola,” which saw a 2,170 percent increase in Spotify streams, and 2022’s Boricua pride track “El Apagón,” which saw a 1,320 percent increase. Other songs that have been less popular amongst fans also saw significant spikes, including “CAFé CON RON” and “LO QUE LE PASÓ A HAWAii,” the latter which Martin delivered in an evocative rendition. In addition to the streaming bump, “DtMF” also re-entered the Billboard Hot 100 at Number 10.
Last month, Bad Bunny was streamed more than 1.3 billion times globally as listeners prepped for the star’s appearance at the Grammys and Super Bowl performance. According to Rock Orange, Spotify’s public relations firm, the most-streamed songs before the big game were definitive tracks from Benito’s most recent album Debí Tirar Más Fotos, including “DtMF,” “BAILE INoLVIDABLE,” “NUEVAYoL,” and “EoO.” Un Verano Sin Ti’s “Tití Me Preguntó” was also among the most-streamed songs.
From Rolling Stone US
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