Beloved Australian musicians, including Thelma Plum, Keli Holiday, G Flip, and Ben Lee, are uniting to call on Australians to “AUSIFY” their social media algorithms and champion great homegrown music.
By searching, listening and defying, they hope Australian artists can be seen and heard across the country, particularly during Ausmusic Month in November. Currently, less than 10% of music streamed by Australians comes from local acts — and that’s what they hope to change.
A wave of digital content, artist co-signs, and surprise live moments will roll out during Ausmusic Month, inspiring Australians to seek out local talent from A-Z and bring more Aussie music into their feeds. The campaign will celebrate hundreds of acts throughout November, highlighting the incredible diversity of this country’s music scene.
It will be amplified through a collective effort of artists, managers, labels, promoters, festivals, venues and industry partners and bodies, including radio, streaming platforms and some of Australia’s favourite brands, to spread the #AUSIFY message nationwide.
Thelma Plum said: “Everyone knows how good Australian music is, and the more you explore it the more it gives back. There are so many incredible stories and artists that reflect who we are.”
The 15-time ARIA nominee said this campaign is about reminding people “how easy it is for people to discover and champion that”, by simply choosing to search for those stories and making sure local artists get the attention they deserve.
Riding high off the success of his latest single, “Dancing2”, from his solo project Keli Holiday, Adam Hyde said the campaign is not just about streaming your favourite artists, it’s repping them by going to shows, putting them in playlists, merch, telling mates, purchasing physical records, making requests to radio, and word of mouth.
Love Music?
Get your daily dose of everything happening in Australian/New Zealand music and globally.
“This all helps Aussie artists get heard. Let’s get together to keep our Australian talent in the conversation and make local music impossible to be ignored because we as Australians have SO much beautiful art to share with the world – we just gotta get it heard, seen and felt,” he explained.
To make it easy for Aussies to get started, the #AUSIFY website will feature a step-by-step guide of ways they can AUSIFY their algorithms, along with links to Ausify playlists to listen to. Plus they have created the ‘Ausifyer’ — a unique live generator serving up a constant stream of great Australian music recommendations to discover and enjoy.
To celebrate the launch of #AUSIFY, Keli Holiday alongside Aussie music advocate Ash McGregor, will host an interactive pop-up on Saturday, November 1st in the streets of Sydney. Taking place outside Bondi Pavilion from 9–10am, they will invite the public to step up, plug in and play their favourite Australian track, turning an ordinary morning into a shared celebration of homegrown sound.
Find more information and resources to #AUSIFY your algorithm here.
