The Australian music industry is facing difficult times.
Having already battled through the COVID-19 pandemic, when the industry came to a standstill, our local acts have since faced rising costs, regulation, and red tape.
In 2025 alone, we’ve seen some of Australia’s most beloved festivals like Splendour in the Grass and Groovin the Moo called off, with their future still unknown.
Despite encouraging changes, international heavyweights still dominate the ARIA charts. Upon its release a few weeks ago, for example, Taylor Swift’s The Life of a Showgirl set a new record by owning the entire top 12 of the Singles Chart with each song from the album.
But there is hope.
Australian music fans can help turn the tide with the new AUSIFY campaign. Launching in line with Ausmusic Month, the AUSIFY movement encourages fans to search, listen, and champion their favourite local acts.
By creating their own #Ausify playlists, Australian music fans can help others discover both established and emerging talent, and quite literally take ownership of their own algorithms.
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The idea is simple: if we raise awareness about local acts, more Aussies will go out and support live music, buy merch, and champion our acts far and wide. The AUSIFY campaign is one that any lover of Australian music can get behind.
A stack of Australian talent is already behind the cause, from some of the country’s biggest names including Midnight Oil, Missy Higgins, The Presets, You Am I, Amyl and the Sniffers and G Flip, to rising stars like Keli Holiday and Ninajirachji, SPEED, and 3%.
With AUSIFY, we can help push Australian artists to all corners of the country and the world, together.
Australian acts are producing music as good as any globally — let’s tell them about it and give them the attention they deserve!
Find more information and resources to #AUSIFY your algorithm here.
