Amy Shark enjoyed an excellent night on episode nine of Celebrity Apprentice as she guided her team to a win and earned a lot of money for her chosen charity.
This week’s challenge saw the celebrities asked with tapping into their inner child by writing and illustrating an original children’s book. They were also asked to perform their creation for a demanding audience of a room full of children and their parents, who would decide the winning team based on who offered the most engaging story and performance.
As a newcomer, the singer-songwriter was chosen as Project Manager for Team Innovate, up against radio hoss Will & Woody as Project Managers for Team Collaborate. And with the likes of author Turia Pitt, who’s written a children’s book before, on Team Collaborate, it looked like Shark had her work cut out.
Team Innovate came up with a strong story about a peeing dog, although the animal’s name presented some problems: the initial idea of ‘Puddles’ had to be rejected due to copyright issues, leading to ‘Whizz’ being chosen. After some more anxious hesitation, ‘Whizz’ then became ‘Fuzzy’ in a last minute switch.
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A small room of children and their parents was never going to be prove too daunting to an artist who recently performed at Rod Laver Arena, and Shark duly impressed the kids with a wonderfully catchy little ditty that even had Lord Alan Sugar’s advisors singing along.
And her advantage as a performer paid off, with Team Innovate winning the audience’s approval with 15 votes to Team Collaborate’s 13. That gave Shark her first win as Project Manager, but more importantly brought $20,000 to her chosen charity, Support Act.
Support Act is a music industry charity that delivers crisis relief services to musicians, managers, crew, and music workers across all genres who are unable to work due to ill health, injury, a mental health problem or some other crisis, such as COVID-19.
The charity’s CEO, Clive Miller, shared his appreciation for Shark’s efforts. “Congratulations to the amazing Amy Shark for her win on Celebrity Apprentice this week. She is a natural project manager and “Fuzzy” clearly has a lot of potential in the all important children’s market!” he said.
“As Amy mentioned on the show, the past few years of the pandemic have been extraordinarily difficult for artists, artist managers, crew and music workers. The $20,000 prize money that is being donated to Support Act will greatly assist our efforts to provide ongoing crisis relief and mental health & wellbeing support to those in the music industry who are doing it tough.”
Celebrity Apprentice airs on Sunday at 7pm and Monday to Tuesday at 7:30pm on Channel 9 and 9Now.
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