In Partnership with Cholula
Mexico’s incredible culture extends far beyond its borders. History, food, art, people – and of course – music.
Whether it’s the traditional sounds associated with Día de los Muertos (Day of the Dead) – the celebratory festival reuniting the living and the dead in November – or the young, exciting artists selling out tours and making global charts, Mexican music is a beautiful result of its people’s history, creativity and culture.
In a similar way, Cholula Hot Sauce has long brought the flavours of Mexico to tables around the world. Now, with SXSW Sydney 2024 around the corner, Cholula and Rolling Stone AU/NZ are celebrating the most exciting Mexican artists and genres shaping music today.
From reggaeton stars to corridos tumbados, they’re pushing boundaries and showing the world what Mexican sound is all about.
Mexican reggaeton
Reggaeton might have started in Puerto Rico and Colombia, but Mexico has quickly made it its own. Artists like Bellakath, Yeri Mua and Yeyo are bringing their own edge to the genre, infusing it with local influences and creating something totally unique. From underground parties to mainstream playlists, the movement is picking up speed. Expect to hear a lot more of this sound as it continues to make waves.
Bad Bunny
Though not born in Mexico, Bad Bunny’s influence in its music scene is undeniable. The Puerto Rican superstar has taken the Latin music world by storm, dominating the charts – including in Mexico – with his genre-blending style of reggaeton, Latin trap and hip-hop. While known broadly as a fashion and pop culture celebrity, Bad Bunny’s music resonates deeply in Mexico, where reggaeton and Latin trap have become a huge part of the country’s club scene and festivals. Songs like “Safaera” and “Yo Perreo Sola” are staples at Mexican parties – and around the world.
corridos tumbados
Beyond individual artists, we can’t talk about Mexican music without exploring corridos tumbados (also ‘trap corridos’). One of the most exciting movements to emerge from Mexico in recent years, the subgenre has come from a new generation of artists putting a spin on traditional Mexican corridos – narratives of struggle, life, guns, and drugs – blended with contemporary hip-hop and trap music. Peso Pluma, Junior H, Fuerza Regida, Luis R. Conriques and Natanael Cano are all artists to watch.
Peso Pluma
Speaking of corridos tumbados, Peso Pluma is the hottest name in the genre right now – and in Mexico more generally. Blending traditional Mexican corridos with hip-hop and trap elements, his unique sound captures the rebellious spirit of Mexico’s youth while taking inspiration from the musical roots of his country. The mix has earned him millions of global streams and fans.
Chalino Sánchez
Not familiar with Chalino Sánchez? He’s the legendary narcocorrido singer-songwriter (a subgenre of Mexican drug ballads) whose life and music have become the stuff of folklore. One of his most famous moments came when he was handed a death threat during a live performance – he read the note, continued singing, and was killed shortly after. Chalino’s music lives on, cementing his place as a Mexican icon.
For those who can’t get to the Day of the Dead festival this November, Cholula is bringing the next best thing to SXSW Sydney 2024. Together with Rolling Stone AU/NZ, the Mexican-inspired hot sauce is bringing vibrancy, music and connection to the Rolling Stone House this October.
Over three nights, Rolling Stone House at UTS Underground will be transformed into the ultimate music venue, featuring live performances, Cholula Sessions DJ sets, and spicy margaritas made with Cholula Original Hot Sauce.
Want in? Don’t miss your chance to be part of the hottest event at SXSW Sydney 2024. With SXSW badge holders gaining priority access, spots are limited. Experience the spicy vibes of Cholula Sessions at Rolling Stone House by registering your interest here.
Doors open Wednesday, October 16th at 4.30pm. Visit Rolling Stone House for more info.
