There might be eight more years before YouTube superstar MrBeast can officially run for President of the United States, but that doesn’t mean the creator is sitting idle. The YouTube stunt king, also known by his government name Jimmy Donaldson, is toying with plans to open his own financial service, according to a trademark application.
Donaldson filed an application with the U.S. Trademark and Patent Office for a service called MrBeast Financial on Oct. 13. The application description says the new name is for “mobile app and online services for a range of banking, financial advisory, crypto exchange, and other services,” an expansion into finance that matches the creator’s fervor to continually incorporate his brand into every facet of the American business world. According to Business Insider, Donaldson’s company Beast Industries pitched investors the idea of credit cards, loans, and cryptocurrency alongside a creator-focused platform to help others achieve his YouTube success.
With 446 million followers on his main YouTube channel alone, Donaldson is the world’s most subscribed YouTuber of all time. Since Donaldson first began posting videos in 2011, he’s gone from a one-off stunt video maker to one of the driving forces in the creator ecosystem — his most viral videos revolving around pushing people to do a range of goofy to borderline-dangerous stunts for life-changing amounts of cold hard cash. In addition to constantly manufacturing attention grabbing videos like “100 Kids Vs. World’s Strongest Man!” “Survive 100 Days In Nuclear Bunker, Win $500,000” and “I Spent 50 Hours Buried Alive,” Donaldson has also expanded into the food world with his burger brand MrBeast Burgers, the chocolate company Feastables, and a lunch kit called Lunchly.
“I want to be the biggest YouTube channel ever,” he told Rolling Stone in a 2022 cover story. “Not even for my ego. I don’t know. I just want it. It just gives me something to strive for, to get out of bed and grind for. But it’s also just vanity.” There’s no additional information about when MrBeast Financial will be available for Donaldson’s fans to use — and representatives for Donaldson declined to comment to Rolling Stone — which means MrBeast fans may have more time to wait before they can get their favorite YouTuber to give them a line of credit. But don’t worry, there’s plenty of cash to gaze at on any one of Donaldson’s YouTube channels. That should tide you over for a bit.
From Rolling Stone US
