Headline Acts is a new wine brand that’s set to become an integral part of Australia’s live music landscape. They’ve already announced official sponsorship partnerships with Bluesfest and Splendour in the Grass and will soon be putting their money where the music is courtesy of their industry fund, Headline Access.
Headline Acts—whose range consists of a rose, sparkling rose, fruity shiraz, and a tropical sauvignon blanc—wears its love of music on its sleeve. Literally: the wine labels are decorated with Summer Of Love (or Summer of Soul) graphics, and each of its four drops comes with a curated Spotify playlist.
The Release Cycle
Phase one of the Headline Access industry rewards program is The Release Cycle, which was conceived in partnership with sector-leading live entertainment app, Muso. The Release Cycle represents Headline Acts’ ongoing commitment to nurturing the careers of independent Australian artists.
A panel of industry experts will scour the artist profiles on Muso and select one independent artist who’ll receive the funding and resources to record, distribute and promote their new single to the world. Artists just need to be registered with Muso by Sunday, June 26th to be in the running for a prize pack worth more than $20,000.
The winning artist will receive specialist mentorship from Johann Ponniah, founder of Melbourne-based independent label, I OH YOU Records (DMA’S, Confidence Man), and media and publicity advice from journalist and PR expert Sosefina Fuamoli.
The winner will get to experience a day in the recording studio with DMA’S guitarist, songwriter and producer, Johnny Took. Took will work with the artist on their single and The Release Cycle will track’s distribution. Rounding out the cycle, Muso will take the artist centre stage and book their first single launch tour to take the winning track on the road.
Live music for fans
Headline Acts wants fans to benefit from its industry investment as much as bands and solo artists. Buy buying a bottle of Headline Acts fans help support Aussie artists, and that’s something Headline Acts want to reward.
Headline Acts are launching the Headline Access platform, part of their partnership with Muso. They’ll be shining a light on the dozens of free gigs put on around the country thanks to their $150,000 investment in the industry. It’s all part of the brand’s goal of bringing live music back to our shores, allowing fans to get back out with friends and enjoy great live music and great wine.
Win a Splendour in the Grass VIP double pass
Headline Acts will also be giving away two VIP Gold double passes to Australia’s most iconic music festival Splendour in the Grass, which is happening from Friday, 22nd July to Sunday, 24th July 2022 at North Byron Parklands.
The lineup is customarily jaw-dropping, featuring Gorillaz, Yeah Yeah Yeahs, Kacey Musgraves, DMA’S, Dillon Francis, Yungblud, Ruel, Jungle, Orville Peck, Cub Sport, Sofi Tukker, and Baker Boy on day one; The Strokes, Glass Animals, Violent Soho, Tim Minchin, Jack Harlow, The Jungle Giants, Oliver Tree, Tom Misch, Ruby Fields, JPEGMAFIA, and Stella Donnelly on day two; and Tyler, the Creator, Liam Gallagher, Duke Dumont (live), Mura Masa, Amyl & the Sniffers, Aitch, G Flip, Grinspoon, Parquet Courts, and Tierra Whack on day three—plus loads, loads more.
Headline Acts has two VIP double-passes to Splendour in the Grass to give away. The VIP package comes with a Virgin flight voucher to cover travel expenses to and from the festival site; a Headline Acts bar tab to sort the winners’ wine needs while on the ground at Splendour; and a disposable Visa card that’ll be loaded up with festival spending money.
There’s also Splendour in the Grass and Headline Acts merch packs, and complimentary glamping accommodation. Entries are open via the Headline Acts rewards platform on the company website.
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