Kobie Dee And Rolling Stone Join Forces with Mars Ahead of Paper-Based Packaging Debut

In collaboration with Rolling Stone and Kobie Dee, Mars Wrigley has started wrapping its iconic chocolate bars – Mars and Snickers and Milky Way in a paper-based packaging that will be able to be recycled kerbside; a word-first for Mars Wrigley products, made right here in Ballarat.

In a major move towards sustainability, Mars Wrigley is aiming to transition all of the company’s packaging to be recyclable, reusable or compostable by 2025. The new paper-based package will save a whopping 360 tonnes of packaging waste from going to landfill – that’s enough to stretch from Melbourne to London and back.

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 Rolling Stone Magazine, meanwhile, are celebrating the exciting new release of Mars Wrigley’s innovative packaging by pledging our support and saying “away with plastic” as we launch our first-ever biodegradable magazine wrap.

Australian Rap Artist Kobie Dee has also appeared in the Rolling Stone centrefold paying tribute to a global first for Mars Wrigley and exploring the role recyclability continues to play in the country’s rap culture.

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“As an Aboriginal man, sustainability has been a big part of our culture for thousands of years, so to see this paper-based packaging become a reality is massive because caring for our country is very important for me and my people,” he told Rolling Stone Australia.

 “To see a brand with so much influence bring out a paper-based wrap and to partner with another massive brand like Mars Wrigley just shows what’s possible for other brands to do.”

 He added, “I hope more companies will follow suit because at the end of the day, it’s for our country and we want it to be here for a long time.”

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Mars Wrigley’s new guilt-free sustainable packaged bars will begin rolling out in-store across leading retailers in April, including 7-Eleven, Coles and Woolworths. 

Head to morethanjustawrapper.com.au to find out more.