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American Apparel® Steals the Spotlight at 2024 Shure Rolling Stone Australia Awards

That’s a wrap! Inside the American Apparel® custom tee activation at the 2024 Shure Rolling Stone Australia Awards

American Apparel at the 2024 Shure Rolling Stone Australia Awards


In Partnership with American Apparel® 

The 2024 Shure Rolling Stone Awards are over for another year. Hosted by Alex Dyson at The Ivy in Sydney last week (March 26th), the awards featured epic performances by Angus & Julia Stone and Crowded House’s Neil Finn, who took home the second annual “icon” honour award

With 800 people in attendance, the room was buzzing as the industry’s finest showed up to celebrate and support the best of Australian music. But, as it turns out, the highlight of the night was off stage, at the American Apparel® activation. 

The brand’s event pop-up allowed guests to customise and take home their very own American Apparel® tee, with their choice of a graphic “Icons Never Fade” design for the front and back of the shirt applied on-site. 

It was a total hit. The activation was easily the most popular corner of the room, with a crowd lined up all night to snag their own branded merch as a memento of the occasion.  

The activation marks American Apparel’s reintroduction to the Australian and New Zealand market, after announcing a fresh online store and exciting new 2024 collection earlier in the year. 

The brand has long been admired for its US-made classic tees and quality staples that prioritise ethical production and affordable prices. Now, American Apparel® is entering a new era – reestablishing its presence in culture with premium designs and a string of creative activations. 

American Apparel at the 2024 Shure Rolling Stone Australia Awards

Credit: @jessgleeson

The 2024 Shure Rolling Stone Awards weren’t the only chance for fans of the brand to pick up a custom tee. American Apparel® also hosted a similar activation at the 35th annual Bluesfest in Byron Bay this past weekend.  

After a night of wins, live music and red carpet fashion, the awards did more than honour music’s best. It marked American Apparel’s revival, showcasing a brand on a mission to reclaim its place in the fashion world with fresh and forward-thinking style.  

There’s no doubt about it: American Apparel® is back and just as iconic as ever. 

Shop the latest American Apparel® premium collection at americanapparel.com.au