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Music’s 10 Weirdest Alter Egos

There’s a long tradition of artists going incognito — from huge rock stars to hip-hop wildcards

David Bowie, MF Doom and Lady Gaga

NBCU PHOTO BANK/NBCUNIVERSAL/GETTY IMAGES; PETER KRAMER/GETTY IMAGES; STEVE GRANITZ/WIREIMAGE

This week there’s been escalating controversy over TikTok singer Mr. Fantasy and the Riverdale actor KJ Apa, who may or may not be using Mr. Fantasy as his musical alter ego. “Enough is enough,” Apa declared this week, in a social-media video attacking Mr. Fantasy for identity theft. He claimed the singer has “completely and utterly stolen my image.” Riiiight. But it’s a reminder of how much musicians love creating alter egos.

There’s a long tradition of artists getting inspired by going incognito behind a new identity – especially when they lose perspective and go overboard. There’s grey area over what counts as an alter ego vs. what’s just a stage name, a side project, a costume, or a cute nickname. (Or in Madonna’s case, an English accent.) But here’s an unranked list of ten of the all-time weirdest — and best — music alter egos. As Ziggy Stardust would say, you can play the wild mutation as a rock & roll star.

MF Doom

Better known as: ?

Peak era: 1999-2020

Greatest hit: Madvillainy

Nobody ever did it like MF Doom, the British-American rap genius who spent his career making sure you never knew who he was. He kept flipping secret identities like a virtuoso card shark. The world first met the teenage Daniel Dumile as Zev Love X, from the tragically underrated early-Nineties crew KMD. But he came back as a supervillain in a metal mask, MF Doom, on his 1999 debut Operation: Doomsday — such a master of disguise he famously sent masked impostors to impersonate him for live shows. What happened?: The underground legend had one of the most eccentric yet influential careers in hip-hop, in his various incarnations: Madvillain (his duo with Madlib), King Geedorah (a three-headed dragon out to conquer the Earth), Viktor Vaughn, Metal Fingers, Danger Doom (with Danger Mouse). He tragically died on Halloween 2020, though it wasn’t announced until New Years Eve. But he exited the planet just as he lived — a total enigma to the end.