Margot Robbie is fronting Chanel’s latest global campaign, starring in a new short film that reimagines fellow Australian Kylie Minogue’s iconic 2001 music video for “Come Into My World”.
The campaign is for the fashion house’s CHANEL 25 handbag, and has been directed by acclaimed filmmaker Michel Gondry – who also directed the original video more than two decades ago. In a full-circle moment, Minogue herself makes a special appearance in the film, marking 25 years since the release of the track.
Set against a looping, kaleidoscopic cityscape, the film follows Robbie as she moves through repeated moments and mirrored environments, echoing Gondry’s signature practical effects style. The result is a meticulously constructed short film that blurs fashion, music and cinema, which Chanel has increasingly leaned into with its campaign storytelling in recent years.
The CHANEL 25 handbag, positioned as a contemporary evolution of the house’s classic design, sits at the centre of the narrative, woven into the film’s choreography and visual rhythm. Robbie, a long-time ambassador for Chanel, brings a lightness and cinematic familiarity to the role, continuing her ongoing relationship with the brand following high-profile appearances across red carpets and previous campaigns.
The inclusion of Minogue, in particular, adds an intergenerational layer to the campaign, combining early-2000s pop iconography with contemporary luxury branding – and reinforcing the enduring influence of Gondry’s original visual concept.
Watch it below.
Love Music?
Get your daily dose of everything happening in Australian/New Zealand music and globally.
