A K-pop festival is officially coming to Australia in 2026.
Asian global concert promoter Applewood, which has worked with the likes of Blackpink, Seventeen, Enhypen, and more, will partner with Untitled Group to bring the landmark event to life.
The festival, 안녕, Melbourne (“Hello”, Melbourne), will take place on Saturday, March 14th, at Melbourne’s Flemington Racecourse, showcasing Applewood’s internationally renowned production capabilities to Australian audiences for the very first time.
More information including the line up will be dropping at 12pm (AEDT) on Friday, December 12th.
Applewood’s partnership with Untitled Group marks a significant step in expanding the presence of Asian touring content in Australia, further diversifying the local music landscape and meeting the growing demand for premium K-pop experiences.
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The promoter was established in 2012 and has since produced more than 120 shows, attracting over 750,000 attendees across 18 countries. Their portfolio includes some of the most high-profile achievements in contemporary K-pop and Asian entertainment, such as Blackpink’s 2019 world tour, which achieved record-breaking success in Bangkok with six sold-out arena shows.
The appetite for K-pop has certainly hit Australia. Having grown dramatically over the past decade, K-pop has evolved from a niche interest into a major force in youth culture. Groups like BTS, Stray Kids, and TWICE consistently draw huge streaming numbers locally, while arena-level tours regularly sell out within minutes.
According to Live Nation, ticket sales (over 50,000 sold across Sydney and Melbourne) for TWICE’s recent Australian tour soared past all previous benchmarks for K-pop acts in the region, underscoring just how powerful their connection is with their Australian fanbase.
In an Australian exclusive, group member Jihyo told Rolling Stone AU/NZ: “I hope our Australian fans can truly feel how grateful we are for their love and support. Over the past ten years, we’ve been deeply moved by ONCEs who have supported us from far away, and through this tour, we want them to feel just how thankful we are.”
Australian fans are highly engaged, fuelling demand for concerts, pop-up stores, merch drops, and dance cover communities. The rise of Aussie-Korean artists, including members of groups like Blackpink, Stray Kids and aespa, has also strengthened the connection.
