When Australia hosts the Men’s Rugby World Cup 2027, upwards of 2.5 million fans will be expected to pass through the turnstiles.
Organisers of the tournament have passed on details of ticketing programme, the biggest in RWC history.
Of the 2.5 million-plus allocation, announced this week, one million tickets will be available for under $100, with adult tickets starting at $40 for pool matches, and from $20 for kids. A low-ball price of $65 will apply for some Wallabies games.
Tickets will be released in phases. The first, a presale in February 2026 for those fans who register before the end of January 2026. Additional tickets which be shifted by way of an Application Phase in May 2026.
A Superfan Pass allows the holder to secure four tickets per match for any of the tournament’s 52 matches, including the opening match in Perth, and the final in Sydney, for a price of $750. Just 2,027 of these will be available, from 14:00 (AEST) on August 5th. A full range of integrated travel packages for both domestic and international fans will follow in 2026.
Australia hasn’t hosted the RWC since 2003, when the Wallabies lost the final in extra time to Jonny Wilkinson’s boot. In the decades since, the national side, with some bright patches including a 2015 RWC final appearance (and another loss, to the All Blacks) and a Rugby Championship win (also in 2015), has been in decline. The situation turned critical when the Wallabies were sent packing after the opening round of the last RWC, their worst-ever showing.
When planet rugby comes to Australia in 2027, some 250,000 international visitors are expected over the six-week period, generating $1.3 billion in direct visitor expenditure across the country and the seven host cities, and giving a much-needed boost to the ARU’s finances.
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There are signs of improvement. The Wallabies played their strongest rugby in recent memory, despite losing the second Test and the series against the British and Irish Lions last Saturday at the MCG.
As previously reported, the RWC will be staged in Adelaide | Tarntanya, Brisbane | Meeanjin, Melbourne | Narrm, Newcastle | Awabakal-Worimi, Perth | Boorloo, Sydney | Gadigal, and Townsville | Gurambilbarra.
Australia’s two-time World Cup champions the Wallabies are among 24 teams competing for rugby’s greatest prize, which kicks off October 1st, 2027.
