Jack Bennet
BWS Celebrates Latest ‘Nice Drops’ Collaboration with AFENDS at Sydney Launch Party
The release of the ‘Nice Drops’ 24 hour utility bag called for a special launch party in the heart of Sydney’s Newtown
On Thursday, July 4th, BWS partnered with Byron Bay label AFENDS to celebrate the launch of their fifth ‘Nice Drops’ capsule release: The 24 Hour Utility Bag.
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Hosted at the AFENDS Newtown store on King Street in Sydney, the launch party drew a local crowd of 60 creators, media and friends of the brands. Tapping into the brands’ shared sense of sustainability and inclusiveness, BWS and AFENDS invited guests into a relaxed, welcoming space of food, music and celebration.
Content creator and skater, Aimee Massie, hosted the event, welcoming guests into the store and officially introducing the unique 24 Hour Utility Bag. The multi-use bag is designed with recycled materials, featuring a hi vis shoulder strap and textured black material with a contrast orange ‘Nice Drops’ logo. It can be used to carry wine, water or everyday essentials.
The bag itself was displayed around the store along with custom signage that brought the unique vibe of the collaboration to life. At one end of the room, ice buckets and bar service kept Fellr, Heaps Normal and Stone & Wood drinks flowing, while custom menus added a personal touch to the event. At the end of the night, everyone who attended walked away with their very own 24 Hour Bag from the collection.
To celebrate the collab, guests were also treated to a DJ booth that set the energy of the evening through a custom sound system, and a food cart offering delicious bites from Newtown’s favourite burger joint, Mary’s.
For those who missed out on attending the launch party, BWS is giving away 150 24 Hour Bags to punters who follow @bws_au and @afends on Instagram, and slide into their DMs with “Nice Drops”.
Take a closer look at what went down at the BWS x AFENDS launch party in the Instagram Reel above, or from images captured on the night by Life Without Andy. And head to the BWS Instagram to be first to know about future collaborations and exclusive drops.
